Privacy policy

This is the privacy policy for theguardian.com and associated apps. Some of our other sites and services have their own policies, and there is more about how to find these below.

Everything that we do is guided by our values – including our editorial approach and how we use data.

We use your personal data for many reasons, from understanding how our users engage with our journalism to informing our marketing and advertising. Ultimately, this allows us to publish the journalism that you read on our sites and apps.

These are the main reasons why we collect and use data about our users:

To show you journalism that is relevant to you and to improve your experience on our site
To provide the services you sign up for, such as subscriptions
To carry out marketing analysis and send you communications when we have your permission, or when permitted by law
To enable us to show advertising on our sites.
We think carefully about our use of personal data, and below you can find the details of what we do to protect your privacy. This policy covers, among other topics :

Information about your rights and our obligations
Clarity about our dealings with you and transparency about how we collect and use your personal data
Commitments on how we protect your personal data
Commitments on how we will facilitate your rights and respond to your questions.